speakers

Mark loves to help business owners get the most out of their people, their businesses, and themselves through a simple, efficient, and comprehensive system: the Entrepreneurial Operating System®. As an Expert EOS Implementer®, he has worked with hundreds of companies in small and large ways to help them live their best entrepreneurial lives now and run businesses that matter by helping them get out of their own way, simplify how they run their businesses, and giving them access to the same tools and information that the most successful companies are using.

Jennifer Bagley helps entrepreneurs and organizations future-proof their businesses through AI, digital marketing, and strategic execution. As CEO of CI Web Group and Catalyst Consulting Services, and Co-Founder of JustStartAI.io, she leads innovation across industries—empowering business owners to do the right things, in the right order, at the right time—driven by strategy, data, and results.

You have insurance, but are you covered? Insurance is complex and can be confusing. This discussion focuses on common coverage concerns and factors that can affect business insurance premiums. Attendees will leave with a better understanding of how they can take control of their insurance and risk management programs, which in turn may help reduce future costs.

With over 30 years of experience in technology and systems management, David works directly with business owners to help them understand and reduce real-world cyber risks, including ransomware, email-based fraud, credential theft, and financial cybercrime. His firm focuses on proactive security strategies that go beyond traditional antivirus and firewalls, addressing the human, email, cloud, and mobile-device risks responsible for the majority of modern attacks. David is the author of the Amazon Best Seller The Business Leader’s Guide to Managed Apple IT and the author of SECURED: The Cybersecurity Survival Guide for Protecting Your Business. Through his writing and speaking, he is known for translating complex cybersecurity threats into practical, business-focused guidance that leaders can actually apply.

Colleen Keyworth is a prominent figure in the HVAC industry, serving as the Vice
President of Sales and Marketing at Online-Access Inc., a Michigan-based web
marketing company specializing in HVAC. With deep roots in the industry through her family’s HVAC and plumbing business, she possesses a profound understanding of the contracting landscape and the realities contractors face in running a profitable business. Keyworth regularly teaches and trains contractors around the country on how to better use the web to generate business. In addition, she develops strategic partnerships with OEMs, industry organizations, distributors, and wholesalers to increase product awareness and create online marketing solutions. Her dedication to enhancing digital marketing strategies for HVAC contractors has established her as a recognized figure in the field.

As a shareholder of Bush Rudnicki Shelton, P.C., I exclusively represent residential construction contractors and developers in challenges related to construction defect claims, contract negotiation, document drafting, real-property transactions, water code violations, and regulatory oversight.
My representative clients include many of the largest, production builders in Texas in all major markets as well as numerous regional builders and custom builders.  I aggressively defend construction defect claims in an effort to resolve them efficiently and favorably where possible, and to arbitrate or try them when needed.
Timidity is the enemy of a favorable resolution.
With any profession or trade, experience matters.  I have arbitrated or tried more than 50 cases to verdict, primarily construction defect claims.

With 30 years of diverse business and corporate experience including service in the U.S. Navy, Keith’s focus and passion is on helping business owners plan for their future.  Following his successful sale of two franchises supporting the construction industry, it was fitting for him to become a business broker. If you are like many contractors, you are immersed in the daily grind of managing and growing your company, leaving little time to plan for the future. When it comes time to think about retirement or other reasons to exit a company, the goal is to maximize your company’s value in the marketplace.
Keith is adamant that there is no better time than the present for business owners to understand what potential buyers look for, keeping in mind they don’t value or pay for sweat equity.  In this session, you will learn what you can do to convert day-to-day hustle into real, transferable equity to enhance your company’s attractiveness to potential buyers. Even if selling isn’t a viable option, the same actionable steps you learn can enhance your company’s value today.

Emily Fleniken is an owner of Lemon Seed Marketing, a home service marketing and branding agency. With a background in graphic design and production, Emily understands realistic ways to bring a brand to life. Her creative approach to becoming more recognizable and memorable has helped elevate and grow many businesses in the trades industry. She is passionate about developing brands that catapult companies to maintainable growth and building a legacy for many years to come.

Emily is co-host of the podcast, From the Yellow Chair, where she and partner Crystal Williams dive into all things marketing, branding, business operations, and growth strategies for the trades. Their humorous banter, combined with extensive knowledge, leaves listeners both laughing and learning every episode.

She serves on the LadyTitans board of directors to connect and empower women in the trades.

Emily loves charcuterie, hates wearing shoes, and is unashamed of her creative quirks. She resides in deep East Texas with her husband, Chris, and their three princesses.

Gayle Kuehn is a Regional Account Executive at FTL Finance, where she brings a people-first approach to helping contractors offer customized consumer financing solutions. Her background as a nursing staffing coordinator taught her the power of listening—a skill she now uses to understand client needs and build strong, lasting partnerships across multiple states. With a degree in Business Administration from the University of Missouri-Columbia, Gayle is passionate about using every interaction as an opportunity to educate, support, and drive meaningful business growth.